Know the chemistry

Description:

Six short animation videos about unnecessary chemicals in food. The videos explain where the chemicals come from and how we can avoid them. For example, we should not use hot water from the tap to coffee, and by soaking potatoes for 20 minutes, we can avoid large amounts of toxic acrylamide.

Target group:

Adults in Denmark.

Impact:

The videos were launched by The Danish Veterinary and Food administration on their central platforms and will reach a broad target group in Denmark.

Credits:

Project management: Anders Devantier
Speak and storytelling: Silas Addington
Art direction, illustration and lead animation: Aske Westh
Illustration and animation: Jeppe Andersen
Sound design: Aske Westh