Experimental treatment is crucial in the development of new cancer treatments. But as a cancer patient, it can be difficult to decide whether you want to take part in a trial. So the Danish Cancer Society contacted us for help in communicating the main advantages and disadvantages of participating in research.
We produced both an explainer and a case story with Jeanette, who talks about her experiences of trial treatment. The videos are now used by the Danish Cancer Society to guide patients and relatives who face this important choice. They have received over 100.000 views on social media and are an integral part of their website cancer.dk.