Danish youth drink too much—and today, the responsibility to push back against drinking culture often falls on the young themselves. But it shouldn’t be that way. United for Youth Life shifts the responsibility to the adults, where it belongs. Because if we want to change young people’s drinking habits, adults play a crucial role.
We supported the Danish Health Authority in spreading awareness and building momentum around the initiative. The videos are used both to encourage municipalities to join the effort and to help parents understand how they can support young people more effectively.